Copywriting How To’s - Turn That Testimonial Into A Selling Tool!

by Jodie Kastner

As a copywriter, you’ll find that many of the testimonials you have access to aren’t as good as they could be. They might be too vague, or just plain boring. If that’s the case, don’t think you have to use them. Testimonials can be a great selling selling tool for a copywriter — you need to take full advantage of them.

Don’t wait for great testimonials to come to you. Go out there and get them! When you do, you’ll be able to get testimonials that highlight certain key benefits. This lets you show your prospect that someone just like him has used this product and gotten great results!

A typical testimonial is what I call a Before and After testimonial. The customer tells you about the problem he use to have, and how it went away after he started using the product. The Before and After testimonial is a lot better than what we use to see, which was “I love your widget!” But for today’s prospect, you need to do even better.

Why do I say that? Because nowadays everyone gives Before and After testimonials. They’ve become common and after awhile they start to all sound alike. They simply aren’t as powerful as they use to be.

To get your prospect’s attention, you want to have testimonials that talk about specific benefits or selling points in a way they can relate to. If you don’t have them, it’s just a matter of getting out there and talking to customers.

Start out with a list of happy customers. Get on the phone and talk with them. Take a half hour and interview them. Find out what their real story is. Uncover the emotions they felt, the things they worried about or the frustrations they use to have. Why was it so important to find a solution?

The next step is simple, and it’s the key behind getting the best, most powerful testimonial possible.

As you finish your interview, take a moment and ask the customer you can use what he said as a testimonial for the product. Most likely, he will say yes. When he does, tell him that you’d be happy to type one up based on the comments he’s made. Let him know that he will have final approval on it before it’s used. Most customers love this idea.

Now it’s a matter of taking the information you just got and crafting the best testimonial possible. If you’ve done a good job interviewing them, you should have some great material to work with.

Start by reviewing your interview notes and asking yourself a few questions:

* Which angle should I take?

* What are the key benefits I want to emphasize?

* Which one does this story support the best?

* What is the best way to position this particular testimonial?

* Is there some part I can include that will make my prospect stop and think, “Hey, that guy sounds just like me!”

Just imagine how much more powerful and effective these type of testimonials will be. All of the different angles you can take and the great real-life tidbits that you can weave through your sales copy.

The truth is, there’s no better way to get these type of powerful testimonials. When you know how to guide the interview, you can uncover the “good stuff” quickly — every single time. Then all you need to do is take what you have and position it, and you’ve got a testimonial that will make selling your product that much easier.

You’ll have a testimonial that’s written in your customer’s words, only better. It’s laser-focused. It addresses key selling points and reveals real needs and desires that your prospect will immediately connect with. It’s a testimonial that most copywriters only dream about!

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Review Of Wordpress Goldmine - Strategy

by James Redder

I will assume you are reading this because you have an interest in the Wordpress Goldmine information? Because search engines tend to rank blogs higher then other types of sites they have also become a vehicle for producing income. Which is why the Goldmine information is so valuable because it goes into great depth on how to achieve those rankings. So let’s get right into the Wordpress Goldmine information and let you see what it has to offer:

THREE TIPS FOR GETTING THE MOST OUT OF WORDPRESS GOLDMINE

Why Is Wordpress The Best Blogging Platform?

Set-up, administration and daily use from the beginner’s perspective is easiest on the Wordpress blogging platform. The goal of Wordpress was to make the act of blogging as easy as possible.

If you needed to create a wordpress blog right now you could see the simplicity. To get it running and created it will only take a few minutes to sign up and get registered. It all starts with posting. . .

Posting Guidelines

When your readers come visiting you should have on topic information they expect to find waiting for them. This will be even easier to do if you follow some of the guidelines in the Goldmine information. In fact the Wordpress Goldmine information will guide you though all of this .

Building loyalty and reader trust should be first and foremost in your mind. This links in with the income producing aspect of all of this. This can be best accomplished by making interesting, consistent and timely posts.

Making Money With Your Blog

Wordpress Goldmine will speak on several ways to go about this. But the steps are fairly similar between them:

1) Central blog topic should be established. This is even more powerful if you take the time beforehand to ensure your main topic actually has an audience before you begin.

2) Rapport and Trust creation. Timely on topic posts are a good way to get this done. Keep in mind you can also post with topics that are related to your main theme.

3) Recommend products and services. By providing valuable information and suggestions you will have put yourself in the minds of your readers as someone they can trust the recommendations of.

Conclusion

Some of the benefits of the Wordpress Goldmine information have been discussed in this article. For those truly seeking a way to make additional money though blogging it’s not hard to imagine how much more valuable the real information would be. You will save your time and money by utilizing it’s information to cut down on novice mistakes, monetize your blogs and use the traffic plan it gives you. We feel Wordpress Goldmine is an excellent book if you are serious and willing to put forth some effort toward utilizing wordpress blogs as an additional income stream. For more information please consult the resource box!

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Carbon Copy Pro Scam? Business Review

by Joe Marquez

If you’ve seen Carbon Copy Pro and you’re considering it as a potential business venture, I hope you understand what you’re getting into. On the other hand, if you know very little about Carbon Copy Pro and you’re trying to find out just exactly what it is, you can read this quick review of their opportunity and avoid paying the $49 they charge for the same information.

If you’re still early in your research, you probably didn’t know that Carbon Copy Pro is NOT the actual business. Carbon Copy Pro is simply the “system”, or method that helps individuals be successful with a separate opportunity called Wealth Masters International. Wealth Masters International is a mlm company that specializes in financial education. They offer a range of products from asset protection to financial planning, tax minimization and more. Also, for members that seek professional help and would like someone else to manage their finances, Wealth Masters International has a list of referrals known as “alliances.”

Joining carbon copy pro at their price of $8,995 buys you all of this financial material. However, you don’t HAVE to pay this much to gain access to Wealth Masters International’s products. They have lower price points. The least expensive of their 3 memberships costs $1,995 and it buys you ALL of the financial education material that is offered with the program. It is known as their M1 package. Their second membership (M2) costs $8,995 and it buys you the M1 package along with a ticket to their 3 day “wealth” conference that further expands on the principles taught in their financial program. The third and final membership (M3) costs $12,995 and it buys you the M1 package plus a ticket to their another conference that lasts 5 days.

Most of this information isn’t mentioned when you become a Carbon Copy Pro member. The only price they mention is $8,995, which is the cost to become a Carbon Copy Pro member at the M2 level. Furthermore, they suggest that you have an additional $2,000 to $5,000 in extra money for your advertisement budget. That brings the total cost of joining to a minimum of $11,000. And that’s not all, there is a $150 monthly fee. That makes Carbon Copy Pro the MOST expensive online opportunity available today. It is approximately 4 to 5 times more expensive than most other online businesses. That is very costly, especially with the average American household income being less than $40,000 a year. Spending more than $10,000 is simply too much for the majority of people. That means that the people who can afford Carbon Copy Pro either have a lot of money saved up or their part of the higher income class, and everyone knows that you’re marketing to a much smaller percentage of the population when you deal with higher income individuals. You’ve got to wonder how long it is before this market becomes saturated and sales come less frequently.

Also, how useful is all of this financial wealth information? If the cost to join is more than $10k then chances are that the people who CAN afford the business already have people taking care of their finances. And god forbid if someone pulls funds from their savings to join, in which case they don’t even need the information because they have no money to organize or protect.

These are all things you have to consider in your evaluation of Carbon Copy Pro. If there’s an actual use for the products and people have reason to join other than the high profit claims, then there might be something of value there. But in the case of Carbon Copy Pro this is a tough call to make. If they would have marketed their opportunity around their products and left out the claims of “make $250,000 you’re first year” or “100 new millionaires by 2012″ would you still have an interest?

If you’re looking to spend less but don’t want to give up the potential to make six figures a month, I’d like to talk about a different opportunity known as the Wealth Funnel System. Its creator, Derrick Harper, is a seasoned veteran in the world of internet marketing. He has 13 years experience and has made millions online working with big companies such as MTV, CMT, Pfizer, Johnson and Johnson, and more. The Wealth Funnel System provides 7 different streams of income, with the first stream being focused on teaching you how to properly market online. It’s the type of education you can take and be successful with any online business venture. Not only that, but it is one of the very few businesses available that offers a 100% MONEY BACK GUARANTEE. Visit www.wealthfunnelsuccess.com for more details.

It is up to you to decide which route you take. I hope this information was valuable, and more importantly I hope you came across it before forking over that $49.

Wishing you the best success, Joe Marquez

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Beware Of Home Business Scams

by David Gates

There are millions of internets users browse the internet every day looking for home business opportunities. It is quite unfortunate to note that the new internet users fall a prey to home business scams very easily. They believe the false promises made by the scammers out there and lose a lot of money swiping their credit cards.

They try one home business opportunity after another and finally they end up with disappointments and frustrations. At one stage, they conclude that there is no real opportunity at all for home business on the internet. Their bitter experiences make them lose faith in home business opportunities. Nevertheless, there are many legitimate home business opportunities out there and at the same time, there are innumerable legitimate opportunities to earn from home business as well.

What you need to do is a bit of research to identify the genuine home business opportunities. It is not easy to find the genuine home business opportunities and it really needs a lot of experience and determined hard work. How to identify the home business scams? There are a some easy ways to find them out there. You need to read as many articles as possible on home business at various reputed sites.

If you read many articles on the said subject then you will certainly get some ideas about both the scam and genuine sites out there. There are many good programs, which will help you to earn handsome money. One of them is Goggle ad sense program. Goggle will share its advertisement revenue with the site owners where you will blog. These sites are ready to share the ad sense revenue with the bloggers. You can join these sites free. You should not join a site, which charge you a fee for blogging at their site.

You will come across thousands of scam sites in paid to click or paid to read programs. You may keep on clicking ads for months together without earning a single penny. You should read as many reviews as possible about PTC and PTR programs. You should participate in many forums of reputed sites and share your views with other members. Those who are really earning from these PTC and PTR programs already will be willing and ready to help you out there, as it is going to increase their earnings as well when you join the sites recommended by them under their referrals.

Data entry is just another big home business scam. Many data entry sites are scams only. They promise big bucks if you join them swiping your credit card. However, in reality you will not able to earn from these sites. These scam sites just give you list addresses of companies, which according to them will offer you data entry jobs. You will find most of the addresses given by them do not exist .It is really miserable.

You have to be very careful about survey scams. Theses scam survey sites will give you a list survey companies, which according to them will offer you surveys regularly. In reality, you will understand that most of the survey opportunities are for those living in the USA and Canada. You will know about this fact only after paying them their fees.

A good research on a site is very essential before swiping your credit card to join that site. A few more home business scams are multi level marketing scams, online games and quick rich programs which boldly lie that you do not need to do any work but you will start earning millions just after paying them about 50 usd.Therefore dear friends, beware of home business scams and learn to earn from home business with your hard work, intelligence and determination. Happy home business earnings.

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Make Your Job Easier With A Florida Zip Code Map

by Dawn Wysonowski

As a Floridian real estate agent, a Florida zip code map can wind of being your best friend. Even with the internet and all the advances in navigation technology, there’s something to be said for having a physical representation of your area in front of you. It helps you get a visual of the area you service and how large an area you can reasonably service.

Today’s high gas prices have an affect on many different industries, including real estate. A huge part of an agent’s job is traveling to open houses, going out to houses to get business, and carting drivers around to various homes. By using a Florida zip code map to get an idea of your service area, how many square miles it is, etc., you can figure out just how large of an area it makes sense to work.

There are plenty of Florida zip code maps available online, either for free or purchase. While getting a “free” anything is appealing to everyone, it’s a safe bet that a free zip code map isn’t going to be as detailed nor clear as one you can purchase for under $20. Most maps are available on a state or county level and clearly mark zip code boundaries throughout. Most will also include major roads and landmarks but not so many that the map is as totally cluttered and hard to read as an atlas.

Once you buy your Florida zip code map you can download it and print out as many copies as you’ll ever need. To save yourself time and gas when you’re out with your buyer clients, use the map and online resources. You can find and map out the quickest routes to the various homes you want to show so that you don’t have to drive in circle or double back on yourself.

Because a Florida zip code map shows zip boundaries, it’s also a handy way to find properties for you buyers’ within the school district they want. Simply ask if they have a preference, if they name a school district, research the zip codes that fall within that district and simply use the map to mark off properties that fall within that district. More often than not, the more “tools” your client sees you utilize, the more impressed they’ll be.

Use your Florida zip code map for prospecting as well. Prospecting, along with leads, is the lifeblood of an agent’s business. You can use the map to plot out which zip code you will prospect each week. Make sure you stick by your decision and get out there at MINIMUM 5 hours a week to prospect for new clients.

Last but not least, some zip code maps will mark off neat little landmarks, areas, parks, etc that may not show up on digital map sites. When it comes to impressing buyers, this could wind up winning you some brownie points. Regardless if you prefer to work strictly online with electronic data, or you prefer having hard copies of your data, a Florida zip code map can make your job much easier - if you know how to use it.

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Government Small Business Grants - More Information

by James Redder

This article will focus primarily on government small business grants. Having the ability to secure funding that does not have to be repaid is a primary advantage of this type of funding. The major shortcomings of this funding choice are the large amounts of forms that have to be filled out and the bureaucratic red tape that has to be endured. But given the goal it’s a small price to pay.

Resources That May Be Needed

Keep in mind that the federal small business government grant process is not very different then the one needed for getting a loan from a bank. You will still need business numbers, financial reports and tax information.

Make it a point to find an accountant well versed in your specific corporate industry and who has relative experience with businesses related to yours. By doing this as an initial step you will be able to create a grant application that has relevant and reasonable commerce financial information. You can see all of the unnecessary effort and time that can be saved by choosing the right accountant.

A business plan is required for parts of the grant process. Make sure your accountant has relevant experience in providing the financials for a business plan.

Next find an attorney who has grant experience and who has proven themselves to be competent in these matters. Your particular application my not be big enough to require the services of an attorney. However, if it is then make sure you hire one.

By finding an attorney who has experience in the grant application process they should be in a place to guide you past common novice mistakes. If they have worked in the industry long enough they should also be able to recommend other needed resources.

Finding The Best Grant

Locating the right grant can be frustrating and time consuming. Just one look among the many grant sites online will easily prove this point. They have grouped by state and sometimes foundation literally thousands of grants waiting to be claimed. It comes down to having the right education to find them.

Finding the grant that will work for your specific circumstances should be your main concern. This problem has a ready made solution just check the resource box. Being able to match your specific circumstances to a specific grants requirements will be your main chore unless you choose to utilize the resources from the resource box.

In Conclusion

The government small business grants process has been explored in this article along with some of the major issues and concerns. We identified the fact that choosing the right grant is crucial to you receiving one and that process takes a significant effort and time. If you are more then a little serious about this and want to start with as much information as possible then I suggest you visit the resource box for a solution.

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Internet Article Marketing and How To Increase Your Traffic

by James Comer

Internet article marketing is a type of advertising which businesses use to advertise by writing short articles which are related to their industry.

Internet article marketing works! Have you ever wondered why there have been alot of article directories cropping up on the internet for the last year or so? Article marketing works very well at getting lots of traffic to your website without costing you any hard earned money spent on advertising services.

Depending on how competitive your niche is, the costs can begin to add up very quickly. Often times you end up with a negative return on your investment. This can be easily overcome by using internet article marketing.

By using article marketing, you can become a known expert in your particular niche(s).

When you employ internet article marketing, you’ll soon have lots of quality back-links to your website.

How Do I Go About Using Internet Article Marketing?

You know, the web is made of lots of websites. These sites contain tons of content. People usually search for this content with a particular subject in mind. This information is found easily by a search engine. What a search engine does is go out and follow from link to link on the internet. The search engine collect this information and digests it and catalog and index it using the information and the keywords found on each page.

The search engines are able to give you the best information possible by carefully indexing and cataloging what they find by using the information that they discovered when they were crawling the internet. The information that they provide to you has to closely relate to the search term that you used as well as be accurate. When written well, articles are considered a very good source of information.

If a website is to keep it’s visitors returning on a regular basis, the webmaster must provide their visitors with interesting, timely, and accurate information. These factors are vitally important for someone who maintains a website or blog on a daily basis. If the webmaster wants to climb high and remain there in the search results for his particular niche, he has to post new information to his site every day.

As you may know, posting to your site everyday can take up alot of your valuable time. The webmaster can supplement his content with high quality articles which were written by other people as long as the author’s resource box is left intact with the links. The person running the site finds these articles on article directories.

Ok, What Is An Article Directory?

An article directory is a website that contains a wealth of articles in one large database. These articles are categorized by topic. Authors can post their articles there. Publishers (such as bloggers, and other webmasters) can find free articles relevant to whatever their website is about. Article directories contain a vast array of information on almost every niche that you could think of, and probably several that you never thought of.

There are specialized article directories which only accept articles that are written about certain niches such as internet marketing, women’s health issues, or even computer technology. The only thing that you need to do is read their submission rules and find out what is allowed and what isn’t. Most of the large article sites allow you to submit your article on most any subject as long as it doesn’t promote violence or hate speech and other things like that. It’s always up to the website owner what he or she permits. They have the final word.

What Do I get in Return For Giving My Articles To An Article Directory?

At the end of each article there is a place where the author can place his or her ‘resource box’. This resource box contains a short blurb of one or two sentences about the author as well as a sentence or two with a link embedded pointing them to the blog, or website of the author for more information regarding the subject that the article was written about.

Submitting your articles to an article directory has many benefits. You not only get free marketing from it, but you get lots of exposure. You can turn yourself into an expert. It creates a win-win situation for both you and the publishers that get to use your articles.

Research is Important

Like any leg of internet marketing, internet article marketing is not any different. You’ll do some research on the topic area of the articles that you intend to write. This research is very easy to do. Visiting forums and visiting websites which center around your chosen subject will provide you with alot of information from which to write an article of between 250-750 words.

I’ve Written My Article, Now What?

You should post your article on your own blog or put it on your website, first. Then wait for a couple of weeks or a month until your article is crawled by the search engines. You’ll be able ton find out if your article has been indexed by searching for your article’s title in the search engines. When you find it, then you can submit it to the article directories. The reason you would want to do it this way is that you’ll want to avoid duplicate content possible.

Are you Serious? Wait A Month?

There is a new way right now of writing and submitting your articles to your own website or article directory, as well as about 700+ as of this writing. Each article directory is submitted a unique, well written version of your article. This provides well written , non-duplicate versions of your article eliminating worries of duplicate content. This is called the Unique Article Wizard, and right now it’s so confidential that I can’t tell you about it here. I had to sign an agreement with the creator promising that I would not discuss the methods in detail. Check my resource box for more information.

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Guaranteed Links Give You The Exposure You Need

by Bryan Hollis

If you need a lot of exposure for your website, you should consider using guaranteed links. These guaranteed links will let so many more people see your site, and see it within a shorter amount of time than the time that you have to wait for other advertising strategies to show a result. Help your website succeed with guaranteed links.

You will want to have guaranteed links service because major search engines such as Google and Yahoo are going to pick and choose the backlinks on your website that they think are relevant. If you get guaranteed links from a service, your permanent links will always show up in all search engines because the guaranteed links come from directories and are always recognized, no matter what.

Guaranteed links are really the only way you can make a serious effort in getting you site noticed on the internet in order to make it a success. There is a difference between free directory submissions and guaranteed links, so you will want to check out both systems. Guaranteed links are submitted to directories that will promise you’re the returns that you need, while free submissions may give you permanent links in return, but there’s no way to promise the number that you will get back.

Watch for services that only put your links on their own directories. While this is still getting you exposure, it is not getting you the most you can get. With a service that provides guaranteed links to free directories, there will be much more exposure for your website. Make sure that you know where you are getting your guaranteed links. Company owned directories are good as long as the C class ip range is wide enough.

What you can get with guaranteed links is the promise you will not be duped with SEO tactics in order to get high page ranks on a temporary link. Instead, the service you choose for guaranteed links will be able to provide you with a generation of permanent links from directories that offer a wide variation in websites.

With a guaranteed links service, you will be getting up to 500 one way links from all of the free directories without any reciprocal link required. If you do not want to work with link exchanging, you can avoid this with guaranteed links. You will also be able to see how these links are working for you with a report that explains it all.

Guaranteed links are a way to get high quality links onto various websites throughout the internet. This will open up your website to new areas of traffic and may be able to get you’re a new niche market for your products or services.

What is best about the guaranteed links service is that you can choose how many links that you want to purchase. You can build your traffic base with a lot of guaranteed links right away, but for SEO purposes it is highly recommended to build it slowly with a few links a week. Either way, you will get great results.

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Tips On Government Grants For Women

by James Redder

You have arrived here to read this because you are looking for more information on getting government grants for women? Most experts would agree that this has to be one of the most ideal financial ways to create your business by using grant money. The trend seems to be toward the giving of grants to those who start their own small businesses while also contributing to the economy at large. The federal government will give Business grants to people who qualify. Since they don’t have to be paid back grants differ from loans.

Select A Business Grant Or Business Loan?

Did you know that grant programs don’t mandate co-signers, security deposits, collateral or credit checks. In most cases all that is required by you is to inform them on the progress of goals specified in the application and send in periodic progress reports. This is done to ensure that the funds granted to you are being used as intended. If you are serious about this then by all means look into the resources presented in the resource box.

Defining Women’s Business Grants

Business grants can be utilized by woman to can run a home-based business or a business located outside of the home. A list of these would include:

1) Office Rent. 2) Office expenses and overhead. 3) Salaries and related expenses. 4) Start a new or expand an existing business. 5) Acquisition of a new or existing business. 6) Equipment financing.

These are generally given to small business owners who are women to promote and encourage business growth. You are eligible for a grant if you are at least 18 years old.

Governments Grants Purpose

An excellent way to support a business idea and also make the dreams of an aspiring entrepreneur turn into reality would be to get a grant. The government has the following type of grants available:

1) Education grants. 2) Housing grants. 3) Business grants for starting a new business. 4) Individual grants for personal necessities.

Of course this is just a sample of the type of grants available. For more information on this consult the resource box provided at the end of this article.

Business Women And Business Grants

One great reason to qualify for a grant would be atending business school. Existing businesses can be purchased by women using the right grant. Finally, excelling in your respective field is another great way to qualify. all the while keeping the fact that business grant money does NOT have to be repaid to the funding agency or the government.

Grants for Business Women

In closing it should be stated for the record that women have the biggest chance of benefiting from the government grant Programs. This only makes sense since women in increasing numbers are taking more initiative to create self employment. Keep in mind that there are several types of small business grants specifically for women. To read more about this and other types of government grants consult the resource box. We want cover them in this article but there are certain limitations associated with small business grant funding that you should make sure you are well aware of. You may have to go in front of a foundation or governing council’s members for instance. So if you have read the information presented here then it’s time for you to get started. Keep in mind that studies have shown up to 75% of women tend to be successful in owning their own businesses.

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Safe Food Handling Could Save Your Business

by Malcolm J. Richmond

Whatever restaurant in Melbourne you happen to be the 4 Mile Restaurant & Pub, Chez Michael, or the Heron Rock Bistro, food safety is important. Even if you have the most successful restaurant in all of Melbourne, all it takes is one food handling mistake to seriously damage your business.

The restaurant business is built on two things - repeat clientele and a good public image of your establishment. Your reputation IS your business. Even one lawsuit stemming from improper food handling can be a catastrophe for your restaurant.

You have to take some basic steps to ensure food safety as well as making sure that all of your kitchen staff are well aware of the risks of food poisoning and other food borne illnesses. Additionally, you must be prepared for surprise health inspections, these can happen at any time. An employee who witnesses improper food handling can also be disastrous for your restaurant, since they may decide to tell others - especially should they lose their job.

There’s more to it all than just proper food storage and waste disposal, too.

One of the basic things that must be done is to constantly clean and keep clean food preparation areas and equipment. This seems simple, but it’s simple to screw it up, too. For instance, different cutting boards should be used to prepare meat, seafood, vegetables. Some places use stainless steel counters on which to do cutting, but this can dull your knives and some people say meat absorbs a little bit of “steel flavor” and, while harmless, that’s not good. Plastic cutting boards are more sanitary and easier to clean than wooden ones. Each cutting board needs to be thoroughly rinsed or put into the washer after every meal preparation. Chlorine bleach may be used for a deeper cleaning, but make sure the rinse is extremely thorough if bleach is used for cleaning.

Utensils need to be washed as well after each meal preparation in which they are used.

To keep them free of harmful bacteria, meats must always be cooked to a minimal internal temperature. For red meats and pork, this temperature is a minimum if 69 degrees centigrade. For seafood it is 74 degrees. Even if a rare steak has been ordered, it must be cooked to at least this minimum temperature for at least 15 seconds to minimize the risk of food poisoning. Any meat which is not very fresh should be cooked to very well done.

The preparation of raw foods such as sushi call for even greater care. These foods require you to keep your kitchen perfectly clean and a grade-A preparation staff are essential here, as is being sure that your supplier of seafood is very clean. When preparing sushi, disposable gloves and hair coverings must be worn and the preparation area so clean that one could literally eat that sushi off of the floor. Sushi must be discarded if it is not absolutely certain that it is fresh.

It’s shocking how many kitchen workers do not constantly wash their hands with soap and water between preparing meals, even if they’ve touched raw meat. Kitchen workers need to wash their hands between every meal preparation, and really it’s a good idea to do quick hand washings between different handlings (such as going from meat to vegetables) during a meal preparation.

By implementing a strictly sanitized food preparation system, you can be assured that your customers will be safe, your business will be safe from legal suits and bad publicity, and if there is a legal suit you will win because you’ll have done the right things.

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